Emart Sunny Sale
This campaign from Emart, one of the largest retailers in Korea, needed to increase sales during lunchtime. Emart introduced “The Sunny Sale” which involved a three-dimensional QR code that was placed across the city and could only be scanned during the hours of 12 and 1 each day, due to the sunlight casting a shadow to complete the QR code…. Continue »
Audi Fan Messenger
Audi fans around the world got a chance to be in a race car show by participating in the Audi Fan Messenger interactive message play. Essentially, a device installed inside a race car enabled fans to write messages that projected out as light messages in long exposure photos. At the 24 Hours Nürburgring, one of the world’s most famous race… Continue »
Solar Bottle Light Bulb
A solar bottle light bulb, an innovation introduced in the Philippines by Illac Diaz of MyShelter Foundation, as a cheap alternative to other light sources. It was an ingenious invention by an engineer in Brazil. It is called “bottle bulb” because it is made of an empty 1.5 liter soda bottle and in it is a liquid bleach and purified… Continue »
Tesco Homeplus Subway Virtual Store
Let the store come to people! Tesco Homeplus created virtual stores in subway station hoping to blend into people’s everyday lives. Their first try was busy subway station in rush hours. Although virtual, the displays were exactly the same as actual stores – from the display to merchandises. Only one thing is different, people use smart phones to shop! Scan… Continue »
Rethink The Bottle
The question is not “why is our bottle empty?” The question is “why are the other bottles full?” Out of a normal bottle of cleaner, only 5% is actual cleaner. The rest is plastic and water. Replenish has designed a truly reusable bottle, allowing you to only replace the concentrate pods. Join the movement and become a resuer today! :… Continue »
A new green file format: WWF
The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don’t need printing out – then simply save them as WWF. SAVE AS WWF, SAVE A TREE : Save as WWF on YouTube Source: Save… Continue »
What is HUMAN Library?
The Human Library is an innovative method designed to promote dialogue, reduce prejudices and encourage understanding. The main characteristics of the project are to be found in its simplicity and positive approach. In it’s initial form the Human Library is a mobile library set up as a space for dialogue and interaction. Visitors to a Human Library are given the… Continue »
A Visual Revolution – i3DG
i3DG is a playful analog extension to an iPhone, converting its 2D display into a layered 3D view. Using the very old technique of placing a halfsilvered mirror at a 45-degree angle in front of an image, in a novel new context, the project serves as a timely critique of the popular memes of 3D displays and iPhones. As a… Continue »
The New PUMA Fuseproject Packaging
PUMA and Yves Béhar developed over 21 months a more sustainable packaging and distribution system in keeping with PUMA’s ongoing commitment to sustainability. : PUMA Fuseproject Packaging on Youtube Source: Puma Vision http://vision.puma.com Material Connexion http://www.materialconnexion.com Continue »
Dirty Water Vending Machine
What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29), New Yorkers in the Union Square Park area were able to enjoy the benefits of DIRTY WATER. It was available in a wide variety of choices like… Continue »
Make Lemonade
What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?” Continue »
How Groupon Works?
Groupon started in November 2008 as part of The Point, a platform for collective action, making people to enjoy the great things in their community easier, by offering daily deals at unbeatable prices through the power of group buying. : Groupons on Vimeo Source: Groupon, Inc.: http://www.groupon.com/ Continue »
Emart Sunny Sale
Audi Fan Messenger
Solar Bottle Light...
Tesco Homeplus Subway...
Rethink The Bottle
A new green file...
What is HUMAN
A Visual Revolution...
The New PUMA...
Dirty Water Vending...
Make Lemonade
How Groupon Works?